Royal Life Saving’s Make the Right Call campaign encourages all Australians – especially males – to stay safe when enjoying the country’s beautiful inland waterways.
Our research has shown that drowning continues to affect more men than women – in fact, men are four times more likely to drown than women, a statistic that has not changed for many years. In addition, we’ve found that, over the past 10 years, inland waterways have claimed more lives than any other location, accounting for 40% of all drowning deaths in Australia.
Unsurprisingly, many of these deaths occur in the summer months – 41% of deaths in the past 10 years have occurred in summer.
Add to this the effects of alcohol and you’ve got a tragedy waiting to happen.
This campaign tackles these issues head on by targeting men aged 25 to 45 years to raise awareness of the issues and educate them about the risks and consequences of their actions when recreating in, on and around water.
It advocates a common sense approach by asking them to ‘Make the Right Call’ and look after themselves and their mates to keep them safe by implementing a series of simple safety measures.